Marketing & Business Administration Articles
by the eCARD Staff

As business professionals, our greatest victory is helping other business professionals succeed. This is why we offer consulting services in all facets of business.

Along with our consulting services, several of our employees write blogs and articles for publication about various facets of marketing, business management, business administration and more. We have made those articles available to you here, sorted by contributor. These are updated often, so check back here regularly for more help.

Articles by Denis A. Baldwin

• How social networking could save your business
• Drip Marketing, or: How I Learned to Stop Worrying and Love the (email) Bomb
• Efficiency is your greatest marketing secret
• Welcome to 2008: A New Year Means new Opportunities
• The Importance of Participating in Trade Shows
• What's in a product name?
• Vendor to Customer Relationships aren't always external
• All Bundled Up and Ready to Sell
• Direct Mail is Dead. Why beat a dead horse?
• The day you sign a client is the day you start losing them?
• The Power of Authority in Marketing
• Jargon, Buzzwords and Technical Terms, Oh My
• A sale is made with every call.. who's gonna close?
• Building credibility through member organizations
• 75% of buying decisions are based on emotion
• How much advertising is too much advertising?
• The Law of Diminished Returns in Business
• The most aggressive sell is often the hardest sell
• 20% of your customers will deliver 80% of your revenues
• A word on web marketing with real-world products
• Branding is Everything

Articles by Keith Gooden

• Are you capitalizing on your website to grow your business?
• Is everyone in your company selling?
• Is your business plan working for you ?